As the tech landscape evolves at lightning speed, Australian tech companies in Sydney and Melbourne are embracing not just new tools but entirely new workflows. At the forefront of this transformation is a concept gaining rapid traction: vibe coding, an improvisational, AI-native approach to software development. For forward-thinking teams, including those building startups or scaling digital transformation efforts, this new model demands not only modern engineering mindsets but also a radically different recruitment strategy. What is Vibe Coding? Vibe coding is an emerging development philosophy where developers interact fluidly with large language models (LLMs) like GitHub Copilot, Claude, or ChatGPT to build software in a fast, iterative, and conversational loop. Instead of manually writing every line of code or meticulously managing AI output, engineers “vibe” with the AI—prototyping, adjusting, and experimenting in real time. This new paradigm prioritises: Speed over structure Iteration over instruction Collaboration with AI over rigid planning In short, vibe coding means working with AI, not merely using it. The Rise of AI-Native Development Teams More than a trend, AI-native development is fast becoming the new enterprise standard. A 2023 projection cited in Electronic Products & Technology estimates that 90% of enterprise developers will rely on AI tools by 2028. In cities like Sydney and Melbourne, where the startup ecosystems and enterprise innovation hubs are thriving, we're already seeing tech teams embed AI into every layer of the software lifecycle—from architecture to deployment. This AI infusion is transforming how companies: Write and refactor code Manage infrastructure Conduct QA testing Deploy at scale Why This Matters for Tech Recruitment in Sydney & Melbourne At SustainRecruit, we help high-growth companies in Sydney and Melbourne build tech teams that are not only highly capable but built for the future of work. Recruiting for AI-native roles means going beyond traditional job specs. It requires: Hiring engineers comfortable with AI-human collaboration Evaluating candidates not just for technical proficiency, but for AI fluency and adaptability Prioritising soft skills like curiosity, experimentation, and strategic ambiguity tolerance In many cases, the best fit isn’t the most senior dev—it’s the one who knows how to prompt, assess, and iterate with an LLM. Building the Future, One Hire at a Time If you’re a CTO or tech lead in Sydney or Melbourne exploring AI-native development practices, your hiring needs are already changing—even if your job descriptions haven’t yet caught up. At SustainRecruit, we help you: Identify and attract developers who thrive in AI-augmented environments Redesign hiring pipelines for AI-native engineering workflows Stay ahead in the competitive market for technical talent Ready to build your AI-native tech team? Connect with us to discuss how we can support your next hire or team build. 📩 hello@sustainrecruit.com 

Work with Alex Cytowska, Senior Recruitment Consultant at SustainRecruit, to hire top marketing talent in Sydney—with deep specialisation in growth, digital, brand, and content roles.

When it comes to recruitment in Sydney for advertising, creative and digital agencies, one name stands out: Helly Reeds. Helly leads the Agency desk at SustainRecruit, partnering with some of Australia's most dynamic creative, media, and digital agencies. With a professional background in Marketing and Events and over 3 years of specialised recruitment experience, Helly is a powerhouse in the agency recruitment space. From Client Services and Marketing to Production, Traffic, and Operations, Helly connects top talent with Australia’s leading Creative, Digital, Integrated, and Full-Service Agencies. Her deep understanding of agency culture and client needs makes her the ideal matchmaker between high-impact professionals and fast-paced workplaces. Why Clients and Candidates Trust Helly Helly doesn’t just fill roles, she builds careers and strengthens agency teams through thoughtful placements and long-term relationships. Her consultative approach includes: Salary benchmarking Market trend insights EVP development Retention strategies Helly’s guiding mantra says it all: “People respond to authenticity, so I love to let my true self shine.” This people-first philosophy drives her to connect genuinely, understand deeply, and deliver consistently, whether you're a startup creative agency or a global media player. For Agencies in Sydney: Your Next Hire Starts with Helly If you're searching for the best marketing and digital agency recruitment partner in Sydney, Helly Reeds should be your first call. Her insight into the nuances of creative agency structures, combined with her hands-on experience, gives you an edge in hiring and retaining the best talent. For Talent: Ready for your next move? Step into your next exciting role in Sydney’s fast-growing agency scene. Helly offers more than job opportunities. She provides guidance, career mapping, and ongoing support. Partner with Helly. Elevate your hiring. Contact Helly via helly@sustainrecruit.com today.

In today’s fast-moving job market, especially across Australia's leading hubs, Sydney and Melbourne, employers are looking for more than just technical skills. At SustainRecruit , we work closely with top Tech, Digital, Financial Services , and Marketing companies , and we know what makes a candidate stand out. Whether you're actively job-seeking or simply planning your next move, these five practical tips can help you make a strong impression and land the right role. 1. Know Your Value—and Articulate It Clearly Too many candidates undersell themselves or speak in vague terms. Instead, get specific. Whether you increased campaign ROI, reduced cloud costs, or improved user experience, quantify your impact. Tip: Practice a clear “value pitch” in 1–2 sentences. Example: "I’m a data analyst who helped a fintech firm reduce churn by 15% in under six months through behavioural segmentation." 2. Tailor Your Application to the Role Generic CVs don’t work. With applicant tracking systems (ATS) and shortlisting software, your résumé must align with the specific job description. Tip: Mirror key terms from the job ad and highlight the most relevant experience in the top third of your CV. A tailored cover letter can still make a big difference, especially in competitive roles. 3. Be Interview-Ready for Both Technical and Soft Skills In industries like tech and finance, technical testing is common. But don't underestimate the importance of communication, stakeholder management, or commercial awareness—especially in marketing or digital roles. Tip: Prepare examples that show problem-solving, collaboration, and adaptability. In panel interviews, speak to everyone. Don’t just focus on the hiring manager. 4. Leverage LinkedIn Strategically Your LinkedIn profile is your digital first impression. Make it count. Tip: Use a professional photo Include a compelling headline (“Digital Marketer | CRM Specialist | Campaigns That Convert”) Ask former managers or clients for recommendations Turn on “Open to Work” and list targeted roles or locations (Sydney, Melbourne) 5. Build Relationships With Recruiters We’re here to support your search, but proactive communication makes a difference. Let us know what you’re looking for, respond promptly, and treat every touchpoint (phone call, email, video call) professionally. Tip: Follow up after interviews. A short thank-you message to both the recruiter and hiring manager shows maturity and motivation. Final Word: Preparation Meets Opportunity Succeeding in Australia’s tech, digital, financial, or marketing industries means blending skills with strategy. At SustainRecruit , we help candidates unlock the right opportunities—not just any role, but the right role. If you're exploring your next move in Sydney or Melbourne , connect with our team today at hello@sustainrecruit.com . Your career move starts with a conversation.

Interviews can be daunting, but with the right preparation, they’re an opportunity to shine. Whether you’re aiming for a digital, marketing or tech role, these tips will help you leave a lasting impression. 1. Research the Company Thoroughly Don’t just skim the website. Understand their products, services, culture, and recent news. Know why you want to work there, and show it. 2. Know the Role Inside-Out Study the job ad line by line. Be ready to speak to how your skills match, and have examples that align with the key responsibilities. 3. Use the STAR Method When asked behavioural questions, structure your answers using STAR: Situation, Task, Action, Result. It keeps responses clear and outcome-focused. 4. Prepare Thoughtful Questions Interviewers expect you to ask questions. Avoid basics like salary, instead, ask about team dynamics, growth opportunities, or success metrics. 5. Mind Your Energy and Body Language Smile, sit upright, and stay engaged. Eye contact (even on video), active listening, and natural gestures show confidence and interest. 6. Follow Up After the Interview Send a brief thank-you email within 24 hours. Reaffirm your interest and mention something specific from the conversation to keep it personal. Want insider tips and mock interview coaching? SustainRecruit partners with candidates to help them succeed, from prep to placement, across Sydney and Melbourne. 👉 Let’s get you interview-ready. Contact us today at hello@sustainrecruit.com .

1. Tailor Your Resume and Portfolio Don’t rely on a generic CV. Tailor your experience and achievements to match each job ad. Highlight relevant projects, tools, and outcomes. If you're in design or marketing, keep your portfolio sharp, updated, and easy to navigate. 2. Showcase Your Digital Skills For tech and digital candidates, fluency in platforms like Figma, GA4, Salesforce, HubSpot, or Python can set you apart. Show examples of how you’ve used these tools to create impact. Include certifications where relevant. 3. Know the Market Understand the current hiring landscape. Which companies are growing? What roles are trending? Stay informed so you can align your pitch with what’s in demand, whether it’s AI-driven marketing, UX design, or cloud engineering. 4. Optimise Your LinkedIn Your LinkedIn profile is often your first impression. Make sure it reflects your most recent work, includes a strong summary, and shows endorsements. Recruiters frequently search for candidates based on keywords, so use terms aligned with your target roles. 5. Work with a Specialist Recruiter Partnering with a recruiter who understands your niche, whether tech, digital or marketing, can open doors. They know what hiring managers want, can give insider advice, and may offer roles not listed publicly. 6. Prepare for Remote & Hybrid Interviews Many companies now use video interviews as a first step. Test your tech setup, prepare your space, and practise answering common behavioural questions with clarity and confidence. Looking for personalised advice or access to exclusive roles? SustainRecruit helps candidates like you find meaningful work with Australia’s most forward-thinking employers. Contact us today at hello@sustainrecruit.com and take the next step in your career.

Digital transformation is more than a buzzword in Australia’s business scene. Sydney and Melbourne are experiencing a sharp rise in demand for digital talent especially across UX/UI, product management, and performance marketing roles. This shift is driven by consumer expectations for seamless digital experiences. Brands are investing in revamping their online platforms, leading to an urgent need for designers and digital strategists. For candidates, fluency in tools like Figma, GA4, and CRM systems is a must. For employers, speed and specialisation matter. Partnering with digital recruitment experts ensures access to niche talent pools. Clear briefs, prompt feedback, and brand alignment are key to successful hiring. From a candidate's perspective, company values and innovation matter. They’re looking for roles that make an impact, not just a paycheck. Recruitment strategies should reflect these motivations. To compete in 2025, businesses must streamline hiring, embrace innovation, and offer flexible digital roles. Sydney and Melbourne are set to lead and those ahead of the hiring curve will benefit most. Ready to lead the digital charge? Whether you're hiring standout digital talent or searching for your next UX, product, or marketing role, SustainRecruit connects Australia's brightest minds with industry-leading brands. Get in touch today and future-proof your team. Email us at hello@sustainrecruit.com .

Financial services is a sector defined by trust. But in 2025, it's also defined by change. From digital transformation to new compliance frameworks, the industry is evolving — and so is what employers look for in their teams. For organisations, hiring priorities have expanded. Yes, technical skills in risk, compliance, and finance are still vital — but so too are agility, stakeholder influence, and the ability to lead through change. For candidates, it’s important to demonstrate both your subject matter expertise and how you contribute to strategic goals or transformation agendas. Hiring in this sector now demands a nuanced understanding of regulation, technology, and customer experience. Whether you’re hiring for a fintech start-up or a superannuation provider, or you’re a candidate looking to make an impact, preparation is key. Need support finding the right fit — or landing the right role? Contact us at hello@sustainrecruit.com.

The marketing function has evolved dramatically. In a landscape driven by personalisation, performance, and storytelling, employers are looking for marketers who balance creative insight with commercial thinking. If you're hiring, the key is clarity — defining whether you need brand strategy, demand generation, analytics or content leadership. Strong marketers tend to cross disciplines, with a hybrid experience across CRM, paid media, and customer journey design. For candidates, standing out requires more than campaign results. Employers increasingly want evidence of collaboration, adaptability, and a deep understanding of audience needs. Familiarity with platforms (e.g. Meta Ads Manager, Salesforce, HubSpot) is expected, but your approach to problem-solving often makes the biggest impact. Whether you're building your marketing team or preparing for your next role, we can help. Get in touch at hello@sustainrecruit.com .