Lifecycle & Marketing Automation Manager | CRM Transformation | $120k–$130k base | Sydney, Hybrid | 12-month FTC
Lead Braze implementation, drive smart segmentation, and build high-impact journeys for a growing, data-led brand.
About the Company
Join a fast-growing consumer business offering a product rooted in personal expression and individuality—trusted by hundreds of thousands across NSW.
With exclusive category rights and a massive addressable market, the brand is undergoing a CRM transformation powered by Braze, Snowflake, and Tealium.
About the Role
We’re hiring a Lifecycle & Marketing Automation Manager for a 12-month maternity cover, with strong potential to go permanent.
You’ll take the lead on CRM strategy and Braze implementation—building customer journeys, lifecycle automations, and data-led retention programs from the ground up.
If you're passionate about personalisation, experimentation, and delivering measurable impact through CRM—this is your moment.
Key Responsibilities
- Roll out Braze and lead MVP customer journeys
- Build data-led automations across email, SMS, and app
- Shape segmentation and personalisation strategies
- Partner across digital, tech, and data teams to deliver results
- Support acquisition, retention, and loyalty initiatives
- Hands-on Braze experience—non-negotiable
- Proven lifecycle journey design and automation execution
- Experience working with large datasets and CDPs (Tealium a bonus)
- Strong grasp of consent/privacy frameworks in AU
- $120k–$130k base + super
- Hybrid: 3 days onsite, 2 from home
- Own CRM during a critical transformation
- Join a creative, data-obsessed team
- Access to top-tier tech, partners, and conferences
