
Interviews can be daunting, but with the right preparation, they’re an opportunity to shine. Whether you’re aiming for a digital, marketing or tech role, these tips will help you leave a lasting impression.
1. Research the Company Thoroughly
Don’t just skim the website. Understand their products, services, culture, and recent news. Know why you want to work there, and show it.
2. Know the Role Inside-Out
Study the job ad line by line. Be ready to speak to how your skills match, and have examples that align with the key responsibilities.
3. Use the STAR Method
When asked behavioural questions, structure your answers using STAR: Situation, Task, Action, Result. It keeps responses clear and outcome-focused.
4. Prepare Thoughtful Questions
Interviewers expect you to ask questions. Avoid basics like salary, instead, ask about team dynamics, growth opportunities, or success metrics.
5. Mind Your Energy and Body Language
Smile, sit upright, and stay engaged. Eye contact (even on video), active listening, and natural gestures show confidence and interest.
6. Follow Up After the Interview
Send a brief thank-you email within 24 hours. Reaffirm your interest and mention something specific from the conversation to keep it personal.
Want insider tips and mock interview coaching?
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