In 2025, the marketing job market is overflowing with opportunities. But here’s the twist: the most in-demand marketers are the ones being selective. They’re not chasing just a paycheck. They want careers with meaning, growth, and influence. At SustainRecruit, we speak with top marketers every day. Here’s what they consistently tell us they’re looking for and what sets great employers apart. 1. Flexibility That’s Actually Flexible Hybrid has become standard. What matters now is how it’s delivered—autonomy, trust, and outcome-focused work. Marketers want to be judged on results, not time at a desk. Tip: Go beyond saying “hybrid.” Show how your teams balance collaboration and independence. 2. Clear Career Progression Ambitious marketers want to see the ladder before they climb it. That means defined promotion paths, mentorship, and a culture that invests in continuous learning. Without this, top candidates will move on quickly. 3. A Voice in Strategy Marketers no longer want to just deliver campaigns—they want to shape them. Employers that invite them into the strategy room early demonstrate respect for their expertise and attract stronger talent. 4. Purpose That’s Authentic Candidates see through empty brand promises. They’re drawn to organisations with clear values, transparent leadership, and a purpose that feels real—not a recruitment slogan. 5. Respect for Work-Life Balance Burnout is rife in marketing, and candidates are prioritising roles that protect their time. A culture that genuinely supports balance, like actually logging off at 6pm, can be more compelling than any wellness perk. Top marketers know their worth. They’re looking for substance: flexibility, progression, influence, authenticity, and balance. At SustainRecruit, we help employers meet these expectations and position themselves as the destination of choice for the very best talent. Connect wit h Alex Cytowska , our Senior Consultant for Marketing, at alex@sustainrecruit.com to tap into market insights and start attracting the best.