Why Alex Cytowska is Sydney’s Go-To Marketing Recruiter—with a Special Focus on Growth
Hiring standout marketing talent in Sydney can be a real challenge without the right guidance. That’s where Alex Cytowska steps in. As a Senior Recruitment Consultant at SustainRecruit, Alex combines six years of experience in tech and design recruitment with a strong specialisation in growth marketing—while also covering the full spectrum of marketing roles.
Whether you’re scaling a performance-led team or building out content and brand functions, Alex has the insight and network to connect you with marketers who deliver real impact.
Growth Marketing Expertise—and So Much More
Alex is especially well-known for her success in recruiting growth-focused talent—those who live and breathe metrics, experimentation, and strategy. But her expertise goes far beyond growth, with proven results across key marketing verticals:
- Growth & Performance Marketing: From paid media and SEO to CRO and lifecycle marketing, Alex sources results-driven marketers who move the needle.
- Product Marketing: Strategic thinkers who translate user insights into positioning, messaging, and revenue opportunities.
- Content & Social Marketing: Creative storytellers and content strategists who attract, engage, and convert.
- PR & Brand: Reputation managers and brand builders who shape consistent, trusted identities.
- Contract & Permanent Hiring: Agile recruitment solutions whether you're scaling fast or planning for the long haul.
- Alex takes a holistic approach to marketing recruitment—building teams that balance performance, creativity, and long-term brand thinking.
What Sets Alex Apart: Strategic, Human-Centred Recruitment
Originally from the UK and now based in Sydney, Alex brings a blend of international perspective and local expertise. She’s deeply embedded in the city’s fast-evolving marketing landscape, particularly within growth-led organisations and digital-first brands.
What makes her stand out? A clear, collaborative style and a process built on understanding—not just resumes, but ambitions, culture, and context.
Here’s how she works:
- Consultation & Discovery: A detailed intake focused on your team structure, success metrics, and future goals.
- Targeted Outreach & Market Mapping: Combining AI-enabled search with deep personal networks to uncover high-potential candidates—often before they’re on the market.
- Candidate Engagement: Honest, value-driven conversations that reflect your company’s voice and culture.
- Offer & Onboarding Support: Managing every stage with transparency to create a seamless experience for both client and candidate.
With Alex, recruitment becomes a long-term strategic partnership—not just a one-off placement.
The Value of Working with Alex – For Clients
Quality Hires, Faster: Alex moves quickly without compromising on fit, using a sharp sourcing strategy to reduce vacancy time.
Tailored Insight: You’ll receive detailed market intelligence—salary trends, hiring benchmarks, and competitor movements—relevant to your niche.
Aligned Talent: Alex looks beyond the brief to find candidates who truly align with your culture, growth stage, and mission.
For Candidates
Career-Making Roles: Alex connects you with marketing opportunities that challenge, grow, and excite you.
End-to-End Support: From sharpening your CV to navigating offers, her advice is tailored and honest.
Respectful Communication: No ghosting, no generic feedback—just clear updates and real partnership.
Build a Marketing Team That Fuels Growth
From growth marketers and performance marketing specialists to content creators and brand experts, Alex Cytowska delivers the talent that drives business momentum. Whether you're a startup, scaleup, or established brand, she’ll help you attract marketers who make a difference.
Ready to grow your team—or your career? Get in touch with Alex at alex@sustainrecruit.com.
When it comes to recruitment in Sydney for advertising, creative and digital agencies, one name stands out: Helly Reeds. Helly leads the Agency desk at SustainRecruit, partnering with some of Australia's most dynamic creative, media, and digital agencies. With a professional background in Marketing and Events and over 3 years of specialised recruitment experience, Helly is a powerhouse in the agency recruitment space. From Client Services and Marketing to Production, Traffic, and Operations, Helly connects top talent with Australia’s leading Creative, Digital, Integrated, and Full-Service Agencies. Her deep understanding of agency culture and client needs makes her the ideal matchmaker between high-impact professionals and fast-paced workplaces. Why Clients and Candidates Trust Helly Helly doesn’t just fill roles, she builds careers and strengthens agency teams through thoughtful placements and long-term relationships. Her consultative approach includes: Salary benchmarking Market trend insights EVP development Retention strategies Helly’s guiding mantra says it all: “People respond to authenticity, so I love to let my true self shine.” This people-first philosophy drives her to connect genuinely, understand deeply, and deliver consistently, whether you're a startup creative agency or a global media player. For Agencies in Sydney: Your Next Hire Starts with Helly If you're searching for the best marketing and digital agency recruitment partner in Sydney, Helly Reeds should be your first call. Her insight into the nuances of creative agency structures, combined with her hands-on experience, gives you an edge in hiring and retaining the best talent. For Talent: Ready for your next move? Step into your next exciting role in Sydney’s fast-growing agency scene. Helly offers more than job opportunities. She provides guidance, career mapping, and ongoing support. Partner with Helly. Elevate your hiring. Contact Helly via helly@sustainrecruit.com today.
In today’s fast-moving job market, especially across Australia's leading hubs, Sydney and Melbourne, employers are looking for more than just technical skills. At SustainRecruit , we work closely with top Tech, Digital, Financial Services , and Marketing companies , and we know what makes a candidate stand out. Whether you're actively job-seeking or simply planning your next move, these five practical tips can help you make a strong impression and land the right role. 1. Know Your Value—and Articulate It Clearly Too many candidates undersell themselves or speak in vague terms. Instead, get specific. Whether you increased campaign ROI, reduced cloud costs, or improved user experience, quantify your impact. Tip: Practice a clear “value pitch” in 1–2 sentences. Example: "I’m a data analyst who helped a fintech firm reduce churn by 15% in under six months through behavioural segmentation." 2. Tailor Your Application to the Role Generic CVs don’t work. With applicant tracking systems (ATS) and shortlisting software, your résumé must align with the specific job description. Tip: Mirror key terms from the job ad and highlight the most relevant experience in the top third of your CV. A tailored cover letter can still make a big difference, especially in competitive roles. 3. Be Interview-Ready for Both Technical and Soft Skills In industries like tech and finance, technical testing is common. But don't underestimate the importance of communication, stakeholder management, or commercial awareness—especially in marketing or digital roles. Tip: Prepare examples that show problem-solving, collaboration, and adaptability. In panel interviews, speak to everyone. Don’t just focus on the hiring manager. 4. Leverage LinkedIn Strategically Your LinkedIn profile is your digital first impression. Make it count. Tip: Use a professional photo Include a compelling headline (“Digital Marketer | CRM Specialist | Campaigns That Convert”) Ask former managers or clients for recommendations Turn on “Open to Work” and list targeted roles or locations (Sydney, Melbourne) 5. Build Relationships With Recruiters We’re here to support your search, but proactive communication makes a difference. Let us know what you’re looking for, respond promptly, and treat every touchpoint (phone call, email, video call) professionally. Tip: Follow up after interviews. A short thank-you message to both the recruiter and hiring manager shows maturity and motivation. Final Word: Preparation Meets Opportunity Succeeding in Australia’s tech, digital, financial, or marketing industries means blending skills with strategy. At SustainRecruit , we help candidates unlock the right opportunities—not just any role, but the right role. If you're exploring your next move in Sydney or Melbourne , connect with our team today at hello@sustainrecruit.com . Your career move starts with a conversation.
Interviews can be daunting, but with the right preparation, they’re an opportunity to shine. Whether you’re aiming for a digital, marketing or tech role, these tips will help you leave a lasting impression. 1. Research the Company Thoroughly Don’t just skim the website. Understand their products, services, culture, and recent news. Know why you want to work there, and show it. 2. Know the Role Inside-Out Study the job ad line by line. Be ready to speak to how your skills match, and have examples that align with the key responsibilities. 3. Use the STAR Method When asked behavioural questions, structure your answers using STAR: Situation, Task, Action, Result. It keeps responses clear and outcome-focused. 4. Prepare Thoughtful Questions Interviewers expect you to ask questions. Avoid basics like salary, instead, ask about team dynamics, growth opportunities, or success metrics. 5. Mind Your Energy and Body Language Smile, sit upright, and stay engaged. Eye contact (even on video), active listening, and natural gestures show confidence and interest. 6. Follow Up After the Interview Send a brief thank-you email within 24 hours. Reaffirm your interest and mention something specific from the conversation to keep it personal. Want insider tips and mock interview coaching? SustainRecruit partners with candidates to help them succeed, from prep to placement, across Sydney and Melbourne. 👉 Let’s get you interview-ready. Contact us today at hello@sustainrecruit.com .
1. Tailor Your Resume and Portfolio Don’t rely on a generic CV. Tailor your experience and achievements to match each job ad. Highlight relevant projects, tools, and outcomes. If you're in design or marketing, keep your portfolio sharp, updated, and easy to navigate. 2. Showcase Your Digital Skills For tech and digital candidates, fluency in platforms like Figma, GA4, Salesforce, HubSpot, or Python can set you apart. Show examples of how you’ve used these tools to create impact. Include certifications where relevant. 3. Know the Market Understand the current hiring landscape. Which companies are growing? What roles are trending? Stay informed so you can align your pitch with what’s in demand, whether it’s AI-driven marketing, UX design, or cloud engineering. 4. Optimise Your LinkedIn Your LinkedIn profile is often your first impression. Make sure it reflects your most recent work, includes a strong summary, and shows endorsements. Recruiters frequently search for candidates based on keywords, so use terms aligned with your target roles. 5. Work with a Specialist Recruiter Partnering with a recruiter who understands your niche, whether tech, digital or marketing, can open doors. They know what hiring managers want, can give insider advice, and may offer roles not listed publicly. 6. Prepare for Remote & Hybrid Interviews Many companies now use video interviews as a first step. Test your tech setup, prepare your space, and practise answering common behavioural questions with clarity and confidence. Looking for personalised advice or access to exclusive roles? SustainRecruit helps candidates like you find meaningful work with Australia’s most forward-thinking employers. Contact us today at hello@sustainrecruit.com and take the next step in your career.
Digital transformation is more than a buzzword in Australia’s business scene. Sydney and Melbourne are experiencing a sharp rise in demand for digital talent especially across UX/UI, product management, and performance marketing roles. This shift is driven by consumer expectations for seamless digital experiences. Brands are investing in revamping their online platforms, leading to an urgent need for designers and digital strategists. For candidates, fluency in tools like Figma, GA4, and CRM systems is a must. For employers, speed and specialisation matter. Partnering with digital recruitment experts ensures access to niche talent pools. Clear briefs, prompt feedback, and brand alignment are key to successful hiring. From a candidate's perspective, company values and innovation matter. They’re looking for roles that make an impact, not just a paycheck. Recruitment strategies should reflect these motivations. To compete in 2025, businesses must streamline hiring, embrace innovation, and offer flexible digital roles. Sydney and Melbourne are set to lead and those ahead of the hiring curve will benefit most. Ready to lead the digital charge? Whether you're hiring standout digital talent or searching for your next UX, product, or marketing role, SustainRecruit connects Australia's brightest minds with industry-leading brands. Get in touch today and future-proof your team. Email us at hello@sustainrecruit.com .
Financial services is a sector defined by trust. But in 2025, it's also defined by change. From digital transformation to new compliance frameworks, the industry is evolving — and so is what employers look for in their teams. For organisations, hiring priorities have expanded. Yes, technical skills in risk, compliance, and finance are still vital — but so too are agility, stakeholder influence, and the ability to lead through change. For candidates, it’s important to demonstrate both your subject matter expertise and how you contribute to strategic goals or transformation agendas. Hiring in this sector now demands a nuanced understanding of regulation, technology, and customer experience. Whether you’re hiring for a fintech start-up or a superannuation provider, or you’re a candidate looking to make an impact, preparation is key. Need support finding the right fit — or landing the right role? Contact us at hello@sustainrecruit.com.
The marketing function has evolved dramatically. In a landscape driven by personalisation, performance, and storytelling, employers are looking for marketers who balance creative insight with commercial thinking. If you're hiring, the key is clarity — defining whether you need brand strategy, demand generation, analytics or content leadership. Strong marketers tend to cross disciplines, with a hybrid experience across CRM, paid media, and customer journey design. For candidates, standing out requires more than campaign results. Employers increasingly want evidence of collaboration, adaptability, and a deep understanding of audience needs. Familiarity with platforms (e.g. Meta Ads Manager, Salesforce, HubSpot) is expected, but your approach to problem-solving often makes the biggest impact. Whether you're building your marketing team or preparing for your next role, we can help. Get in touch at hello@sustainrecruit.com .
In today’s tech market, technical ability is a baseline — not a differentiator. Employers are now placing greater value on qualities like cross-functional collaboration, problem-solving under pressure, and a strong product mindset. For hiring managers, the challenge lies in finding candidates who write clean, scalable code and also contribute to long-term thinking. For candidates, showcasing your ability to work with design, product or data teams is increasingly important. Strong engineers and architects know how to bridge deep technical skill with real-world application and stakeholder communication. Cloud adoption, security, and AI integration continue to drive demand, but the human element remains key. As technology reshapes industries, businesses need builders who understand systems and people. If you’re looking to grow your tech team — or find your next engineering, data, or cloud role — email us at hello@sustainrecruit.com. We’d love to support your journey.
The digital sector continues to grow rapidly, but hiring within it is more nuanced than ever. In 2025, successful digital professionals aren’t just tech-savvy — they’re customer-centric, data-literate and commercially aware. For businesses, this means looking for candidates who can move fluidly between strategy, execution and collaboration. Strong digital hires typically demonstrate adaptability across platforms, familiarity with key tools (such as GA4, Shopify, HubSpot, or Adobe), and a genuine interest in audience behaviour. For candidates, it’s not enough to show technical skill — employers are increasingly seeking individuals who think holistically and contribute to broader business goals. Trends such as AI integration, omnichannel UX, and first-party data strategies are changing the digital job landscape. Whether you're hiring or applying, understanding where digital is going — not just where it's been — is essential. If you need support in hiring digital talent or landing your next digital role, reach out to us at hello@sustainrecruit.com.
In today’s digital-first business landscape, hiring the right marketing talent has become a cornerstone of organisational growth, especially in competitive hubs like Sydney. With the shift to digital transformation and performance-driven campaigns, companies must evolve their recruitment strategies to secure top talent that can elevate their brand and drive revenue. This guide explores 10 proven and effective strategies for hiring marketing talent, tailored specifically for businesses operating in Sydney and across Australia. Whether you're seeking a digital marketing expert, content strategist, or SEO specialist, these strategies will ensure you build a high-performing, future-ready marketing team. Why Hiring Marketing Talent in Sydney Matters More Than Ever Sydney is Australia’s marketing and business capital, home to leading agencies, startups, and enterprise brands. The competition for skilled marketing professionals is intense, particularly in areas like: Digital marketing and paid media Search engine optimisation (SEO) Content and brand strategy Marketing automation and CRM management In a market this dynamic, businesses need more than generic hiring tactics—they need targeted, intelligent recruitment strategies designed for Sydney’s talent pool. Understanding the Modern Marketing Workforce in Australia Today’s marketing professionals in Australia are expected to deliver results across multiple channels. They need to be data-driven, tech-savvy, and customer-focused, often juggling strategy with execution. In Sydney, demand is particularly high for marketers with: Experience in digital platforms like HubSpot, Marketo, and Salesforce Strong copywriting and content creation skills Knowledge of Australian consumer behaviour Familiarity with Google Ads, Meta Ads, and SEO tools Employers must evaluate both technical skills and cultural fit to ensure long-term success. 1. Define Clear Job Requirements and KPIs Start with precision. Clearly outline: Role objectives (e.g., lead generation targets, conversion metrics) Reporting lines Required tools and certifications This sets expectations from day one and attracts candidates who match your needs. For instance, if you’re recruiting for a Sydney-based digital marketing role, highlight local market experience as a desirable trait. 2. Build an Employer Brand That Attracts Sydney Talent In a job-rich, candidate-short market like Sydney, employer branding is key. Showcase your: Team culture Flexible working options Career development programs Sustainability initiatives Strong employer branding enhances visibility for marketing jobs in Sydney, helping you attract candidates who align with your mission and values. 3. Partner with Niche Recruitment Agencies Generalist agencies don’t cut it when hiring marketing professionals. You need experts who understand the nuances of: Marketing recruitment in Sydney Creative and digital roles Fast-paced agency vs. in-house dynamics Agencies like SustainRecruit specialise in connecting Sydney employers with pre-vetted, high-calibre marketing talent—saving you time and improving hiring quality. 4. Encourage Employee Referrals in the Sydney Market Your team members are often your best recruiters. Implement a referral incentive program to tap into their networks. This works especially well in Sydney’s tight-knit marketing community, where word-of-mouth and industry events play a big role. 5. Embrace AI and Technology for Smart Hiring Technology simplifies and sharpens the recruitment process. Use: Applicant tracking systems (ATS) AI-driven résumé screening tools Pre-assessment platforms These tools reduce unconscious bias, speed up shortlisting, and help you focus on candidates with proven skills—especially useful when dealing with high application volumes for marketing jobs in Sydney. 6. Write Job Ads That Speak to Top Talent Avoid vague or bloated descriptions. Instead: Highlight growth opportunities Mention projects or brands candidates will work on Be transparent about salary ranges and location (e.g., “Marketing Manager – Sydney CBD”) This boosts visibility on job boards and ensures alignment from the first click. 7. Offer Competitive Salaries and Sydney-Adjusted Benefits Sydney is one of the most expensive cities in Australia. Candidates expect packages that reflect local living costs. Competitive offers should include: Flexible hybrid work arrangements Annual learning budgets Mental health support and wellness stipends Clear promotion pathways These additions make a difference in attracting and retaining digital marketing talent. 8. Prioritise Diversity and Inclusion from the Ground Up Diversity isn’t a trend—it’s a necessity. Inclusive marketing teams produce better campaigns and reflect Australia’s multicultural landscape. Inclusive recruitment strategies include: Removing bias-triggering language from job ads Using diverse interview panels Creating DEI benchmarks in your hiring metrics Sydney’s diverse population offers a unique opportunity to build inclusive, representative teams. 9. Use Structured, Skills-Based Interviews Avoid relying solely on “gut feeling.” Instead, design interviews that: Include real-world tasks or take-home briefs Measure problem-solving under pressure Align with the role’s expected KPIs This method is especially important for performance marketing roles, where results and data literacy are crucial. 10. Deliver a Seamless Candidate Experience Top marketing candidates—especially those in demand across Sydney—have options. Treat them with respect by ensuring: Prompt communication Clear timelines Thoughtful onboarding Even candidates you don’t hire will appreciate the professionalism—and might apply again later or refer others. SustainRecruit: Your Partner for Marketing Talent in Sydney At SustainRecruit, we specialise in connecting Sydney-based companies with exceptional marketing professionals. Our deep networks and sector expertise mean we can deliver marketing candidates with the right mix of skill, mindset, and motivation. Whether you need a performance marketer in the CBD, a remote content strategist, or a contract CRM specialist, we’re here to make marketing recruitment seamless and effective. Connect with us at hello@sustainrecruit.com .
